E.108 Keith Kalfas
I started out in East Side Metro Detroit living paycheck to paycheck in a dead-end 9-5 job. I always loved the idea of financial independence and not having to listen to a boss. I mowed grass since I was 14 and was in a dire situation financially. I had to start a business quickly with low start-up costs, so I decided to start my own landscaping business. For a long time I was just scraping by, but with sheer determination, I scaled my business to six figures. Was it hard? Of course, it was. But the effort was worth the weight in gold for me. My landscaping business continues to pay me every day.
With my own business and no boss to answer to, I started teaching other entrepreneurs inside the Keith Kalfas Academy how they could start their own businesses. I became an influencer in my industry. I took everything I learned from my experience and started making as much content around it as possible. All the work I put in is worth it if I help people become financially free.
I still run my landscaping business but now I spend a lot of my time teaching thousands of students in the Keith Kalfas Academy how to grow their businesses to 6-figures. I also travel around the nation speaking about growing small businesses. I have spoken at the Huge Convention, the UAMCC, IGNITE, CSA, and several other industry events. I have also been featured in Turf Magazine, and the Window Cleaning Magazine UK.
Other than speaking about small businesses I have also written two books with a detailed description of exactly how someone can go from nothing to a six-figure landscaping or window cleaning business.
I also make free content on YouTube and on my blog about landscaping, window cleaning, and quitting a 9-to-5.
Time Stamp:
📍[4:25]Check out his youtube channel: https://www.youtube.com/channel/UCHj4z3gLGp-cjaCIKhzctsw
📍[4:37]Why Keith loves social media
📍[4:49]How Keith clones himself through video
📍[5:57]Brene Brown: The power of vulnerability https://www.ted.com/.../brene_brown_the_power_of...
📍[8:09]Keith is just grinding it out... With 60-80 M views per month and he's generating 8-12 pieces of content per day.
📍[8:25]Some of his best videos with the most views are when he's his truest self
📍[9:49]Vulnerability is the new credibility...
📍[13:57]If you can describe someone's problem better than they can - they'll automatically think you'll know how to solve it...
📍[14:41]Be hyper-specific instead of a generalist
📍[19:17]Started a landscaping business and would cut grass every day and then posting at night on craigslist
📍[19:45]https://www.goodreads.com/.../115491.Guerrilla_Marketing
📍[21:49]https://ducttapemarketing.com/
📍[22:05]his marketing budget is 1%
📍[22:13]voicemail bombs...
📍[23:33]He has 4500 active customers then he scrubs the list before sending it out...
📍[23:53]Talk to Mrs Jones for real..
📍[24:41]Here's Keith's Voicemail Bomb Script..
📍[34:33]How does he block out time for creativity?
📍[35:49]He's written 3 books that were all amazon bestsellers - and he wrote them in like a week of disciplined time blocking
📍[37:13]Keith time clocks on a giant board
📍[39:17]he's a huge monday.com fan
📍[41:33]https://www.goodreads.com/.../6667514-the-checklist...
📍[41:53]https://www.goodreads.com/book/show/8549192-traction
📍[48:01]use your employee brags on your social media
📍[53:45]Martha Homework: Use your client brags about employees as social media content
📍[54:13]https://www.goodreads.com/book/show/8549192-traction
📍[54:41]Tay's Homework: Clone yourself 1 time/day on video and post it to social media.
📍[55:13]Meaghan's Homework: Do something every day to get your phone to ring (voicemail bomb, email, text, calls)
Resources:
Keith Kalfas : keithkalfas.com/bmb
Tay Meroni (Marketing) with Pure Pressure Washing
Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters
Michelle Myers (Systems) with Pink Callers
Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas
