Episode 70

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Published on:

17th Oct 2022

Ep.119 Gabriel Gutierrez

Gabe Gutierrez is the Founder of Gabe's Spotless Window Cleaning in Tucson, AZ They've been making windows spotless since 1999!

Gabe is also a Moderator of "Into the Flow" Facebook group and host of the Into the Flow podcast dedicated to the education, safety, and philanthropy in the window cleaning community.

Time Stamp

πŸ“Œ[6:03]Why did you start posting on Instagram/social media?

πŸ“Œ[7:37]Gabe shoots for one post per day on social media

πŸ“Œ[9:29]Gabe is finding more interaction with TikTok than Instagram and Facebook

πŸ“Œ[14:39]Gabe's Social Manager will take one video and can splice that video into 6 additional posts!

πŸ“Œ[15:10]Posting more about the community not just the business

πŸ“Œ[17:37]Selling the brand is more important than selling the job

πŸ“Œ[19:05]How did Gabe find his social media manager?

πŸ“Œ[22:49]How Gabe decided to really shift his focus to his Window Cleaning business

πŸ“Œ[24:59]When you work on the business you can't just stop paying yourself

πŸ“Œ[26:43]What changes when you get to four trucks?

πŸ“Œ[27:10] "There are periods where you have to bust through a wall" - Gabe

πŸ“Œ[28:06]Adjust your rate to compensate for your expenses

πŸ“Œ[30:57]What are your variable verses fixed expenses?

πŸ“Œ[32:08]Gabe is going to "squeeze the cottage cheese"

πŸ“Œ[33:48]"My business is an asset" - Gabe

πŸ“Œ[37:04]What growing pains did you have when adding people?

πŸ“Œ[37:53]Gabe had to separate himself from the business. Window Cleaner meant Gabe...

πŸ“Œ[39:11]By training and highlighting his technicians it allowed him to separate himself more from the business

πŸ“Œ[39:24]Your technicians are not YOU

πŸ“Œ[40:31]TEAM GSWC - they are a team with Gabe as the Coach

πŸ“Œ[42:04]You have to be purposeful with your appreciation towards your employees

πŸ“Œ[44:09]Gabe's Technicians love Quality Driven Software!

πŸ“Œ[47:44]Employee's crave knowing how they are doing

⭐Quote of the Week⭐

"Your business is a valuable asset. It's time to treat it like one."

-Gabriel Gutierrez

⇩ Resources ⇩

✯Gabriel Gutierrez - https://gswctucson.com/

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy OnlineLikes Accounting Company Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance ExpertQuality Driven Software & Dusting Divas

Show artwork for Fight Club 4 Business

About the Podcast

Fight Club 4 Business
4 Experts in their respective fields: Marketing, Finance, Systems, and Employee Engagement who also happen to own service businesses. This group was formed to help people restructure their service business so that they thrived during COVID-19 and...
4 Experts in their respective fields: Taylor Meroni-Marketing, Meaghan Likes-Finance, Michelle Myers-Systems, and Martha Woodward-People, who also happen to own service businesses.
This group was formed to help people restructure their service business so that they thrived during COVID-19 and beyond.

About your host

Profile picture for Tay Meroni, Meaghan Likes, Michelle Myers and Martha Woodward

Tay Meroni, Meaghan Likes, Michelle Myers and Martha Woodward

4 Experts in their respective fields: Accounting/Finance, Marketing, Systems, and Employee Engagement who also happen to own service businesses.
This group was formed to help people restructure their service business so that they thrive after COVID-19