E:63 Crystal Washington

Today's guest is Crystal Washington, she's a Technology strategist and futurist, she was speaking live pre covid, now she's doing virtual and live...

We're here to help you fight for your business, find and fix your problems, and help you rise to the top...

Let's see what we're going to be learning in this week's episode...

-How o use Google and LinkedIn also how to see if you need them...

-how to do referrals the right way...

-How to have a better team and workplace...

Today we have an episode filled with knowledge, wisdom and a lot of laughter your in the right place welcome to The Fight Club 4 Business podcast...

Time Stamps

Today we have an episode filled with knowledge, wisdom and a lot of laughter your in the right place welcome to The Fight Club 4 Business podcast...

Show Minute Markers:

[4:12] 📍 Marketing: Strategy behind social media and sales....

[4:38] 📍 Marketing: Defining the difference between sales & marketing...

[9:48] 📍 Always focus on the benefits, not the features

[11:59] 📍 Marketing: Leveraging Linkedin to land commercial jobs

[14:04] 📍 Marketing: Using YouTube & LinkedIn for keyword searches in google

[17:22] 📍 Finance: Focus your energy on revenue-generating activities...

[19:10] 📍 Finance: Find technology that makes you more efficient & helps you serve your clients better... Leverage your automation systems

[24:15] 📍 Finance: How to change the mindset behind "I have to be the one to accomplish X":

1. When working with technology there is a building process but when you get to the top you are golden!

2. You want to adapt to what your clients looking for.

3. Not about just using technology but using technology to fill the gaps within your business.

[27:27] 📍 Finance: Whether you have 1 employee or 40 employees before you implement the technology have a brainstorming session with your employees. When implementing the technology discuss the benefits for the employees.

[29:41] 📍 Systems: Tips for trying out new software...

[30:23] 📍 System: Make a flowchart of what you need... Then plug in software.

[31:46] 📍 System: Get the simplest piece of technology that you need to get what you need done.

[32:28] 📍 System: Integrate your technology as much as you can to avoid double entry

[34:25] 📍 System: Leveraging AI (early)

[35:31] 📍 System: The Home Service Industry follows farming & home construction trends

[36:36] 📍 "All honest work is honorable" - Crystal Washington

[38:03] 📍 System: The importance of revaluing the trades...

[38:19] 📍 People: Make it easy for me to work with you....

[38:48] 📍 "I want a service that is good enough" - Crystal Washington

[39:35] 📍 People: Having a "no-hassle service" culture....

[40:39] 📍 People: How we treat our employee's is how they'll treat our clients...

[41:05] 📍 People: Are we making things easy for employees in the workplace?

[43:33] 📍 People: White-Glove service as a culture...

[44:01] 📍 People: Find technology that turns your people into super heroes...

[45:56] 📍 People: Aligning your external culture with your internal one..

Home Work

-Find who you want to reach and why...

-look at your business and look at the gaps, find software that will fill those gaps...

-do a health check on your systems and software...

-Make it easy for your employees to work with you...

-sit down with your team and ask them what you need to be better...

Quote

"the advantage of technology is based on making it fit in so that you don't even really notice it so it is apart of everyday life" -Bill Gates.

Links

PurePowerWashing.com Here

LikesAccounting.com Here

PinkCallers.com Here

QualityDriven.com Here

CrystalWashington.com Here

Instagram Here or go to Fight Club 4 Business inside of Instagram

Facebook Here or go to Fight Club 4 Business inside of Facebook

LinkedIn Here or go to Fight Club 4 Business inside of LinkedIn