E.80 Marvin Salcido
Marvin Salcido founded Salcido Lawn Care. Their services include lawn fertilization and weed control, pest control, weekly lawn mowing, sprinkler repair, and complete landscape maintenance.
📍[4:48]Marketing: Marvin loves his Facebook Ads
📍[5:00]Marketing: Branding is HUGE for him...
📍[5:38]Marketing: How Marvin made Salcido Lawn a household name...
📍[6:05]Salcido Green was born
📍[9:03]Marketing: The power of getting your name out there. It's our responsibility to let our audience know what we do
📍[16:04]Finance: When you upgrade your appearance it's easier to land jobs
📍[17:15]Finance: Branding is expensive up front and your Acquisition Cost goes down...
📍[18:13]Growth from 1.6mil to over 4mil this year
📍[21:35] Systems: There are a lot of acquisitions happening right now.. He acquired a company that was twice as big as him.
📍[21:52]Systems: How to merge 3 companies in one year
📍[22:24]that time Marvin bought an organic gardening company
📍[22:59]It took Marvin almost 2 years to make a big acquisition
📍[26:00]He had a strong company culture and he has always treated people like they want to be treated
📍[28:17]How did he train new staff? He meshed the crews... This is the Salcido way. And kept preaching, "We are one company."
📍[30:22]Only vital changes in month one
📍[33:36]Treat people the way you want to be treated...
📍[35:37]You will be more successful if you fight for your employees
📍[38:55]He feeds his team at least once a quarter because he says the way to his guy's hearts is through their stomachs
📍[39:20]He shows up and listens to his team. Asks them about their day/weekend/life is going...
📍[41:02]Every single employee gets vacation pay, sick pay, retirement & life insurance
📍[43:15]Use coupon code FC4B for $50 off
📍[43:44]Marvin celebrates birthdays systematically!
📍[45:14]Marketing Homework: 10 minute exercise and picture yourself in traffic and you see your truck go by. Do you notice it? If you don't spend some time envisioning how you can change it
📍[48:23]Finance Homework: How can you invest in your company with today's dollars to generate future income?
📍[49:21] System Homework: Take a look around your market (it's a good time of year) to be talking to your competition about potential acquisition opportunities
📍[50:58]People Homework: What element of surpise combined with an act of service can you do to engage with your team.
📍[51:36]Send him a message to Marvin Salcido
"Quote of the Week"
Metaphorically, organizations are like vegetable gardens, where each capability is a different type of vegetable growing in the garden.
Resources
Marvin Salcido : salcidolawn.com
Tay Meroni (Marketing) with Pure Pressure Washing
Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters
Michelle Myers (Systems) with Pink Callers
Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas
