E48: Growing a Successful Cleaning Company in a Saturated Market with Susan Stocker

Welcome to Fight Club 4 Business.

Susan Stocker runs and owns Susan’s Green Cleaning, the #1 Green Cleaning Company in Seattle. The LARGEST cleaning company in Seattle, which is huge because Seattle is huge! She is well known in the region for outstanding customer service protocols — winning the 2017 Better Business Torch Award for Ethics & Integrity —and her energetic support of fair wages, employee benefits, and green cleaning practices.

You will want to tune in to hear how Susan runs such a large cleaning business with such grace and poise. She uses her business as a vehicle to give back to the community, serve her employees and her clients.

Susan is proud to say that their prices are expensive, but they are worth it. They actually raised their prices 30% during COVID, and thrived.

Susan feels that her massive presence is due to the fact that she spends approximately 10x what others spend on marketing. She also pays about 30% higher wages as compared to her competitors. She is a huge believer in investing in your people.