Ep 132 Susan Lackey Best
The Completely Clean Power Washing Family Owner: Susan Best At the heart of Completely Clean Power Washing is a family. Every family has a story. Ours is no different. Our company was founded when my husband and I struggled to find reliable local service providers. I saw needs for efficiency and loyalty, thus began our business. While I am the proud owner of the company, my husband, Travis manages the operations. Travis is a career firefighter and is honored to be my husband (he agrees 😊) and manager of this Woman-Owned Small Business. Our family wants you to know that we stand behind our work with a money back guarantee. Our customers are treated like part of the family and we look forward to continuing our legacy by serving you.
Time Stamps:
📌[5:23]The importance of educating your customer...
📌[8:16]She doesn't apologize for price...
📌[9:01]Active listening is so helpful when getting the sale...
📌[10:10]She's tunnel vision on exterior sales growing it big and fast...
📌[10:58]https://responsibid.com/
📌[15:26]Growing big & fast... Tripling every month
📌[17:13]What do you want? Why do you want it? How important is it? How are you going to get it done?
📌[18:21]She loves reflecting year over year...
📌[18:46]Revenue Buddy: https://www.revenuebuddy.com/optin_22
📌[20:27]How to harness the chaos... Embrace the chaos....
📌[21:12]Let go of perfectionism...
📌[21:21]Massive Imperfect Action
📌[21:46]Minimum Viable Product is often the best...
📌[22:57]Recognize when you need to recharge
📌[23:53]Missed Goal and grew by 72%!
📌[24:12]Finding your wins... They're there!!
📌[27:22]Heart of Service in every position in our company
📌[29:09]Don't forget to share with your techs that their work matters & the importance of their work...
📌[29:43]Ask your techs to share a great service experience that you had?
📌[30:50]What's Susan's biggest struggle with her staff?
📌[31:13]Scheduling her time is her biggest struggle...
📌[31:53]They started running all of their applicants through HireBus. And she prioritizes customer service
📌[32:09]https://go.hirebus.com/
📌[32:57]She focuses on her internal customers, and bragging on them...
📌[34:12]She LOVES her employees....
📌[36:01]It's the little things that really make an impact...
📌[37:50]It's often our fault as the leader that we didn't communicate well....
📌[42:52]Marketing homework: Listen to your clients, leave space to hear them... When you listen actively - the client will tell you what they need and what they want.
📌[45:44]Finance Homework: Find the wins for yourself and those closest to you.
📌[46:06]Systems Homework: If you're in growth mode... Embrace the chaos!
📌[46:30]People Homework: If you don't have a "favorites" form - send one out to your team...
📌[48:51]Susan Homework: Would love to give away a clarity call.
📌[48:57]"If you need help ask, and if you don't prove it!"
📌[49:49]Susan is offering to ask you some thoughtful questions to help you get unstuck and clear.
📌[51:18]How to get ahold of Susan - susan@washwilmington.com
📌[52:17]Quote of the Week, "What do you want, why do you want it, and then how do you do it!" Susan Best
⭐Quote of the Week⭐
"What do you want, why do you want it and how do you do it?" - Susan Lackey Best
⇩ Resources ⇩
✯ Susan Lackey Best with https://washwilmington.com/
✯Tay Meroni (Marketing) with Pure Pressure Washing
✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters
✯Michelle Myers (Systems) with Pink Callers
✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas
