Ep. 133 Denai Wolfe

Denai Wolfe is a Virtual CFO, Financial Clarity Coach and Profit Strategist. She works with big thinking entrepreneurs to help them increase their profits by designing and implementing financial structure and systems. Denai understands entrepreneurs because she is one. In a past life she owned a photography business and two restaurant franchises. Running these businesses was where she learned the power of knowing your numbers.

She became so passionate about empowering entrepreneurs to take control of their numbers that she volunteered at her local women’s business center in Wilmington, DE to educate female entrepreneurs on financial literacy. The more students she got in front of the more requests she received for consults and so The Chic CFO was born.

Denai believes that bigger profits equal a better life not just for you and your family but for your team and customers as well. She follows one golden rule when it comes to business – if it doesn’t make money it doesn’t make sense. Her mission is to help entrepreneurs understand their financials and utilize the data to make operational improvements that will scale their company to the next level!

Time Stamps

📌[5:13]Denai's tricks for making the most of a marketing budget

📌[5:25]How are you going to track your return?

📌[7:28]Marketing should get paid first before Operational Expenses

📌[8:00] "Your numbers tell the story of your business"

📌[9:01]Marketing problems vs. Quality problems

📌[14:01]When you organize your cost of goods sold - Denai recommends breaking out your Marketing Spend...

📌[25:05] Primary Account

⭐ Income Tax Account

⭐ Sales Tax Account

⭐ Nest Egg Account

⭐ Innovation Fund

⭐ Marketing Spend

📌[25:34] Goal is to not use the Next Egg - move to high yield savings...

📌[27:33] Be intentional

📌[28:09]What do you want to make? How much do you want to work? What do you have to do to make that happen...

📌[33:31]Inspect what you expect...

📌[34:34]Print your bank statements - highlight anything that makes your eyebrows go up... What you pay attention will improve

📌[37:18]If your why doesn't make you cry then you're not there yet... There should be something emotional underneath

📌[39:45]money is deep rooted in our youth...

📌[41:50]what happened with money as a kid? How is it carried on to adulthood?

📌[42:52]"You are a badass at making money" by jen sincero

📌[46:41]Denai's Entrepreneurial Wealth Masterclass --> https://thechiccfo.mykajabi.com/ewm...

📌[ 47:16]Denai's Entrepreneurial Wealth Masterclass --> https://thechiccfo.mykajabi.com/ewm

📌[48:47]Marketing Spend - 10%

📌[50:11]"Write down your money story"

📌[50:41]https://www.facebook.com/groups/theprofitfactor

⭐Quote of the Week⭐

Paradox of Automation: the more efficient the Automated system, the more crucial the contribution of the human operators of that system.

— Josh Kaufman

⇩ Resources ⇩

✯Denai Wolfer with www.thechiccfo.com

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas